Why use Pot of Gold?  Because the Pot of Gold Program understands that dealers have thousands of buyer leads in their CRM  or DMS, 5,000-10,000 leads which they purchased at $20 per lead – and few dealers have the time or expertise when it comes to working these leads.  That’s where Pot of Gold becomes invaluable.

Did you know a third of your Online leads in your CRM  buy a vehicle within 3 months?  If you don’t properly engage your leads, they take their money and buy elsewhere.  There is no reason for you to lose that sale.

Pot of Gold revitalizes your “Prospect” database and reconnects your buyer base to your dealership.  Right now, a tremendous opportunity is available for dealerships to use the Pot of Gold Program and leverage the low closing rates of internet sales and buyer interest to boost sales.

We analyze your Customer Relationship Management (CRM) or your Dealer Management System leads and get your database hot.  It’s a fact that a high percentage of dealership leads are never prospected for sales.  The Pot of Gold Program develops a professional, consistent, and targeted monthly email relationship with all your leads.  Your dealership sets itself apart by engaging your sales prospects and building a positive relationship.  You see sales benefits from our Adaptive Sequence Messaging because our program allows us to react to a lead’s actions and respond with relevant content based on the lead’s interactions with the emails.

Pot of Gold is an authority on delivering your emails.  Getting mass emails through spam filters requires expertise and a positive professional reputation because ISPs constantly use new techniques and protocols to prevent spam.  If your emails are flagged as spam, blacklisting and having your email domain shut down is a high likelihood. 

Our email platform is invaluable to your dealership, and the National Automobile Dealer Association recognizes Peter Martin of Cactus Sky, Pot of Gold’s parent company, as an expert on email deliverability.  This expertise appealed to Jeff Conley of Jeff Conley Buick GMC Subaru in Sarasota, FL. “One of the other concerns we had was protecting that Conleybuick.com was not blacklisted because of mass email marketing.  But with this Pot of Gold Program, we are confident that will not happen,” said Mr. Conley.

Pot of Gold Program - Major Impact on Sales

Interstate Ford saw incredible results in July 2011 using the Pot of Gold Program because we revitalized their CRM. 

We sent out 15, 606 emails:  93% saw successful delivery and 90% of the clicks on Interstate Ford’s website searched for new or used vehicles.  Interstate Ford experienced solid results with Pot of Gold’s email program.

Cactus Sky’s innovated Pot of Gold Program offers our Adaptive Sequence Messaging – ASM. – that triggers emails to identify clients interested in doing business with your dealership.  ASM targets clients with marketing emails that are relevant and make an impact. 

Pot of Gold’s reactivation strategy with your DMS or CRM database delivers results. 

You stay in front of your leads and get real results.  Call us today to turn your leads into sales.